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For Construction Equipment Dealers

One system for selling iron and renting hours.

Excavators, loaders, telehandlers. Sales and rental — two businesses with opposite instincts, run on one balance sheet, usually in one overworked spreadsheet.

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Heavy machinery under dramatic industrial lighting
  • 2 businesses

    Selling iron and renting hours reward opposite decisions. Software that can’t tell them apart reports profit where there is none.

  • 6 figures

    Per machine. Fewer deals, longer cycles, financing on nearly every offer — quoting errors here are not typos, they are events.

  • Hours, not units

    Rental economics is utilization. A machine at 40% pays for itself; the same machine at 15% quietly eats the margin the sales side earned.

The core tension

Selling iron. Renting hours. One yard.

The same excavator can be sold this week or rented for two years — and the right answer changes monthly. That decision deserves better than instinct plus a parking walk.

Run separately today

  • Rental fleet in one spreadsheet, sales stock in another — the boundary between them settled by shouting across the office.
  • A sold rental machine surprises the rental planner; a rented sales unit surprises the salesperson with a customer in the yard.
  • Utilization judged by “it’s usually out” — never by hours against ownership cost.
  • Rent-to-sell conversions priced ad hoc, without the machine’s recorded life.

Run as one system

  • One register, two modes: every unit is sellable, rentable, or both — with an explicit status and an owner for the switch.
  • Utilization per unit from telematics hours, against financing cost — the idle machine identifies itself.
  • Rent-to-sell candidates ranked monthly: high book value, low utilization, strong used demand.
  • Every transition priced from the record: hours, service history, condition photos.
Heavy construction equipment lined up at a dealership yard at dawn

The unused asset

The data your fleet already broadcasts.

Modern machines report through manufacturer portals in a standard format (AEMP / ISO 15143). Three brands means three portals nobody opens. Unified, the same feed runs half the dealership.

  1. 01

    Service triggered by hours, not calendars

    Telematics

    The 500-hour service books itself when the machine reports 470 — with the parts likely needed already picked from history. Your service desk calls the customer before the machine does.

  2. 02

    Fault codes translated to action

    Diagnosis

    An alert lands as a manufacturer code. AI reads it against the model’s documentation and your service history: what it means, how urgent, what usually fixes it — before dispatch decides whether anyone drives.

  3. 03

    Customer reports that sell the next machine

    Communication

    A monthly, readable report to the fleet owner — hours, fuel, idle share, upcoming maintenance — generated automatically. The dealer who explains a customer’s fleet to them becomes very hard to replace.

  4. 04

    Residual value from recorded life

    Used market

    Buyback offers, trade-ins, and used pricing computed from hours, service record, and market comparables — documentation that also earns a premium from international used buyers.

  5. 05

    Tender & fleet deal support

    Sales

    Public works and large contractors buy through formal specifications. AI parses the requirements into a compliance matrix against your configurations — the bid/no-bid call takes an afternoon, not a week.

What we build for you

The four systems, heavy-equipment edition.

Frequently asked

Questions equipment dealers ask first.

  • Our fleet reports telematics from three manufacturers, each in its own portal. Can that be unified?

    Yes — most manufacturer portals expose the AEMP/ISO 15143 standard feed precisely for this. We pull hours, location, fuel, and alerts into one register keyed to your units, so utilization and service triggers stop depending on whoever remembers to check three websites.

  • Rental software already exists. Why custom?

    Generic rental SaaS assumes rental is the whole business. A dealer's rental fleet is also tomorrow's used stock, a demo pool, and a pressure valve for slow sales — the value is in those transitions, and they are exactly what off-the-shelf tools can't model. We build for the dual business, not half of it.

  • Big-ticket offers here always involve financing. Does quoting handle that?

    The offer carries financing variants — leasing, rental-purchase, buyback scenarios — as structured options next to the cash price, computed from your partners' current terms. The salesperson selects; the arithmetic is not done on a calculator in the car.

  • We sell used machines internationally. Does the system help there?

    Used units carry hours, condition, inspection photos, and telematics history — which is precisely the documentation international buyers pay a premium for. Listings and spec sheets generate from the record in the buyer's language.

  • Where would you start with a dealer like us?

    Usually with warehouse + rental fleet in one register, because the sales-rental boundary is where money leaks silently. Then quoting or service, depending on which side of your P&L complains louder. The discovery sprint exists to make that call on evidence.

Talk to us

Two businesses, one system. Start with the leak.

Book a discovery call

Two-week discovery sprint · working prototype on your data · fixed scope after discovery